Boston emtrepreneurs Andrew Miller and Michael Zapolin have joined together to purchase generic domain names. They recently set their sights on http://www.chocolate.com, owned by a German man who was using the site to display ads for chocolate companies.

Miller and Zapolin knew that properly developed the domain name could be far more valuable. Leaving English voice mails and sending English emails to a man who only spoke German finally garnered the pair a call from an Atlanta lawyer representing the German owner. Miller and Zapolin bought the domain name for $300,000.

In the two years since become proud owners, Miller and Zapolin have built an emporium for chocolate with Chocolatier Magazine as their anchor tenant. With receipes and articles, traffic has already doubled. Miller and Zapolin understand that properly developing a domain name vastly increases its value. Zapolin is the creative of the twosome. He works on expanding their generic sites while Miller is out hunting for the next deal. They believe they are on track to $2 million in revenue for the year with Chocolate.com.

In the domain name purchasing business for some time, Miller and Zapolin purchased Beer.com in 1998 for a mere $80,000, built the domain name property and sold it in less than one year for a cool $7 million.

CreditCards.com was another success for the enterprizing gentlemen, purchasing it for $100,000 in 2003 and again turning it in a year's time for $2.8 million - and yet now they feel they sold out too soon. The domain duo indicate they won't be making that mistake with chocolate.com